Michel Gondry for Motorola
Check out this kooky Gondry ‘film’ for Motorola. I’m a fan, but… what makes this a film vs. a commercial? Anybody? Raises questions about vocabulary. Because he’s Michel Gondry are his commercials less ‘commercial?’ The opening copy says, “We commisioned a film… about the experience of using the mtrla razr.” Isn’t that a fancy way of saying we bought a commercial?
The site is totally cool though. Check it out.
Boring Company - Beautiful Commercial
Motion graphics company Dstrukt accomplished one of the most gratifying of design tasks. Taking a relatively bland, boring company project and making something unexpected and beautiful. This promo piece for the Grow Network is so interesting. Check out the Grow Network. They do educational assessment and teaching products. Check their website really quick and come back… I’ll wait. Now watch this promo piece.(It’s called PSST! 2). Awesome.
